11 Viral TikTok Makeup Products That Experts Say Are Worth Your Money

There’s something engaging about word of mouth. News may take a trip differently nowadays, with social media ruling supreme. Still, the fact stays: When you know that a product is precious by lots of, it’s generally quickly more appealing. While this is true of many classifications, we discover it particularly significant in appeal. After all, in a world where thousands of beauty products exist– much of which include relatively baseless high price tags– it assists to know which ones are actually worth the buzz.
Nowadays, with millions of discusses noticeable, TikTok makes it simpler than ever to suss out stellar face, cheek, lip, and eye items– but can we actually trust randos on the internet? When the numbers are soaring, it’s typically an excellent sign however to provide you with a little additional assurance, we talked with three beauty professionals to figure out 11 of the most viral TikTok makeup items that are totally worth purchasing. Inspect them out, listed below.
Nikkie de Jagger
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NARS Sheer Glow Foundation
” In 2024, TikTok said goodbye to the heavy and exaggerated makeup looks and introduced the era of ‘transparent’ glass skin coupled with a well moisturized stained lip,” says Ulta Beauty pro staff member Deney Adam. When it comes to attaining the fashionable complexion, Adam says absolutely nothing compares to the Sheer Glow Foundation by NARS, which has generated limitless shares and millions of views thanks to its weightless, light-reflecting, skin-perfecting nature– and its excellent 40-shade range.

” This structure has sheer, buildable coverage, leaving your skin looking almost as if you have nothing on,” Adam states. “This is the ideal structure for someone who’s searching for a tidy, natural surface appearance.” For a complete protection surface, he says to apply it with a flat leading thick bristle brush (like the IT Brushes for Ulta Airbrush Buffing Foundation Brush # 110, $26). Otherwise, a Beautyblender ($ 20) can work like a beauty for a lighter application.

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Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Another stellar TikTok-beloved face product for achieving fresh, even skin? The Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation, which has actually accumulated over 56.4 million views on the app and has been backed by influential developer Glamzilla.

” The coverage on this Laura Mercier structure is next level– it provides a filter-like, perfect, and weightless surface,” says Nordstrom national charm director, Autumne West, who praises the brand name as a whole. “Laura Mercier is a brand that understands beautiful skin and makeup with [the] incredible skin products [it’s] understood for, like the Tinted Moisturizer [another TikTok fan-fave]”.

For finest outcomes, West says to apply the Real Flawless Foundation with your fingers, as the heat will assist it melt into the skin. “Then blend with a Beautyblender or brush,” she says. For reference, it’s sold in 29 shades, so while it’s not the most expansive color offering, you’re likely to find a close fit, if not an exact match.

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Haus Labs by Lady Gaga Triclone Skin Tech Medium-Coverage Foundation.
The Haus Labs by Lady Gaga Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica has actually acquired momentum for its tidy formula, natural finish, redness-reducing advantages, and extensive 50+ shade variety. With over 100 million views for Haus Labs Foundation, it’s safe to say the internet is collectively obsessed.

” The power of Lady Gaga using this foundation on herself sufficed to make it go viral– but the buzz grew even larger once other individuals started to attempt it for themselves,” states Sephora charm director David Razzano. “The structure has a serum-like weight, so it blends into the skin with a hyper-realistic surface, keeping a medium coverage. This develops the perfect skin without a heavy look.” What’s more, the structure is developed with skincare-quality active ingredients to “relax, soothe, and recover the skin,” Razzano says. Those components are redness-reducing arnica, medicinal herbs, and totally free radical-fighting antioxidants.

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e.l.f. Camo Liquid Blush.
Liquid blush has been a makeup pillar the past couple of years thanks to its extremely pigmented nature that makes each repellent a lot more valuable. While a lot more costly liquid blushes exist, Adam says that a person of the most viral, the majority of noteworthy solutions is none besides the e.l.f. Camo Liquid Blush, which has actually garnered over 21 million views on TikTok.

” This item is very pigmented, long-term, and keeps your skin looking fresh,” Adam says. “Keep in mind that a little bit goes a long way, so I would suggest applying it with your fingertips and construct as you go.”.

While Adam is particularly fond of the Peach Perfect shade– given the color is having a major minute here in 2024– it’s worth discussing that this cost effective liquid blush is offered in 9 stunning rouges implied to fit a series of skin tones.

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Charlotte Tilbury Beauty Highlighter Wand.
Where the early 2010s were defined by glittery, powder highlighters, here in 2024, it’s all about ultra-dewy, high-shine cream formulas that reflect the light without looking speckled. And if there were one brand to certify this shift to, it’s Charlotte Tilbury.

” The Charlotte Tilbury Glowgasm Beauty Wand Highlighter is a versatile highlighter that instantly offers a perfect filter and works excellent for any kind of appeal look you’re choosing,” West states.” [The wands] went viral a year ago and have actually been so tough to track down however are worth the wait– we are still fangirling over them.”. West isn’t the only charm specialist to go wide-eyed over the wands– Razzano is a fan, too. “This has actually been an individual favorite of mine considering that it released,” he states. “I do not think individuals recognized the flexibility of this item up until it went mega-viral. This wand can be utilized as a highlighter or as a shimmery blush. There’s a series of colors from traditional champagne tones to lovely pink and peach shimmers– you can choose the shade custom-made to your wanted look. Just apply it high on cheekbones and nose as a traditional highlighter or dab it onto the apples of the cheeks for a flush of glowing blush.”.

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Hourglass Veil Translucent Setting Powder.
“This powder is clear and comes in three tones, so anybody can utilize this on top of their favorite structure,” West states, keeping in mind that the powder’s soft matte, airbrushed surface, and blurring result are unmatched. I personally choose a compact structure brush to tap onto my skin.

Another enjoyable highlight of the cult-favorite powder is that it’s sold in full and travel sizes, making it simple to toss in your purse or carry-on.

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Givenchy Prisme Libre Loose Powder Blush.
As much as we jointly enjoy liquid blush, we’ll always have a place in our hearts for powder solutions. And, the way West (and TikTok) sees it, the Givenchy Prisme Libre Loose Powder Blush has to do with as excellent as it gets. It’s sold in 6 colorways, each of which features four rouge tones that blend together perfectly for a custom-made blush fit.

” The loose powder is easy to develop color and increase pigment, making it much easier to control than a liquid or cream blush,” states West.” [And] the powder is so great that it feels weightless, leaves a glowing finish, and doesn’t provide a dried-out appearance.”. Naturally, application is crucial. For the perfect amount of pigment, West states to use a little blush brush, like the Bobbi Brown Blush Brush ($ 67). “Tap out excess powder into the cover, swirl your brush in the powder, and after that carefully layer on to cheeks up until you achieve your desired look,” she instructs.

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Dior Lip Glow Oil.
For a plump, fresh, natural-looking pout that’s not the smallest bit sticky, grab the Dior Lip Glow Oil, which has earned over 69 million views on TikTok. It’s offered in 8 tones varying from clear and ultra-pale pink to berry and mahogany. “This lip oil is remarkable for adding a tip of color with a noticeable, impactful radiance,” West states. “What is not to like?”.

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Tower 28 Beauty ShineOn Lip Jelly Non-Sticky Gloss.
Over 40 million TikTokers have actually flocked to discusses of the Tower 28 Lip Gloss– and for great factor! It’s offered in 11 high-gloss shades plus one high-shimmer choice. The tidy, vegan formula features soothing apricot kernel oil and reparative rosehip oil. In addition to imparting a tip of color and shine, the Tower 28 Beauty Lip Gloss functions as lip care.

” The clear colorway of this incredible lip gloss is the go-to in my expert makeup package,” Razzano exposes. Every time I apply it on a design, they instantly ask what it is because it feels so excellent on the lips– I think this is why it went viral.

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MAC Cosmetics Macximal Silky Matte Lipstick.
West states the MAC Cosmetics Macximal Silky Matte Lipstick is 100 percent worth the hype. “This reformulation is real to the initial and traditional MAC shades they’ve constantly been known for,” she exposes, keeping in mind that the brand name has always been associated with excellent lipstick.

For the best outcome, West suggests pressing the pigment into your lips. “I choose to dab the lipstick with my ring finger, giving me complete control,” she discusses. “It also assists the lipstick to last longer as I push it into my lips. To take it to the next level, I combine it with my favorite brown lip liner.”.

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NYX Fat Oil Lip Drip.
” This season is everything about sheer, stained, and extremely shiny but well-lined and specified lips in tones of peach, nudes, burgundy browns, cherry reds, blood reds, and mocha,” Adam says, keeping in mind that the NYX Fat Oil Lip Drip– which has amassed over 44 million views on TikTok– is among the best items to attain the look. It’s sold in 8 jelly shades varying from clear and pink to caramel and dark chocolate hues. In addition to providing astounding plumping shine, this lip gloss works over time in the hydration department, assuring as much as 12 hours of intense wetness thanks to ingredients like rosehip and raspberry seed oils.

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